Consumer Law protects the interests and dignity of individuals in their social and economic relations, which contributes to fostering confidence and balance in the market, promoting economic growth and social welfare.
In Colombia, consumer protection is an important issue and various regulations have been established to guarantee consumer rights, including those related to online purchases. The following are some of the main existing protections:
- Law 1480 of 2011 (Consumer Statute): This law establishes the fundamental rights of consumers and regulates consumer relations in Colombia. It applies to purchases in physical establishments as well as those made through electronic means, including online purchases. The law establishes, among other aspects, the right to clear, truthful and sufficient information on products and services, the right to a legal guarantee, the right to return defective products and the right to the protection of personal data.
- Decree 587 of 2016 (Electronic Commerce): This decree specifically regulates electronic commerce in Colombia. Establishes the events in which the reversal of the payment made by the consumer with a credit card, debit card or any other electronic payment instrument for the acquisition of products in e-commerce transactions, such as Internet, PSE (Electronic Service Provider), “Call Center” or any other mechanism of telesales or virtual store nationwide.
- Superintendency of Industry and Commerce (SIC): The SIC is the entity in charge of monitoring and controlling compliance with consumer protection regulations in Colombia. The SIC may receive complaints, investigate and sanction suppliers of goods and services that fail to comply with consumer protection provisions. Consumers can file complaints and claims before the SIC in case of disputes with online sellers.
- Secure means of payment: In Colombia, the use of secure electronic means of payment is promoted, such as credit and debit cards, online payment platforms and electronic payment systems regulated by financial entities. These means of payment offer an additional layer of consumer protection, as they provide mechanisms for resolving disputes and making refunds in the event of fraud or non-compliance.
It is important for consumers to be aware of their rights and take precautions when shopping online, such as checking the seller’s reputation, reading privacy and return policies, and retaining proof of payment and communications with the seller.
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