Trademark Registration

Unconventional brands, also known as sensory brands or experience brands, are identifying elements of a brand that go beyond the visual aspects and are perceived through the senses such as smell, touch and taste. As opposed to “conventional” marks, those that are expressed by words, numbers, images or symbols, i.e., that are perceived by the […]

A mixed mark is a type of mark that combines graphic and verbal elements in its design. In other words, it is a combination of a logo or visual design together with words or letters that form the brand name. In this type of markings there are infinite possibilities to join both elements, you can

Descriptive marks and distinctive marks refer to different approaches to the choice and creation of trademarks. Each approach has its own advantages and disadvantages in terms of legal protection and market recognition. Descriptive Mark A descriptive mark is one that directly describes the characteristics or qualities of the product or service to which it is

Both trademarks and service marks are types of trademarks used to identify and distinguish products or services in the marketplace. Although they share similarities, they also have differences in terms of how they are applied and used. Both trademarks and service marks are types of trademarks used to identify and distinguish products or services in

Trademark background application before the SIC Trademark antecedents are a process by means of which it is verified if there are identical or similar trademarks that are registered or that have been applied for previously in order to carry out a study that determines the probability of success in the registration of the trademark. In

Benefits of registering a trademark in Colombia A trademark is a distinctive sign used to identify and differentiate a company’s products or services from those of its competitors. It may consist of a name, a logo, a symbol, a design, a combination of visual elements or any other element that is capable of being visually

Patent application before the SIC A patent is a privilege consisting of the right granted by the State to an inventor to exclusively exploit the invention for a certain period of time. Exploitation may consist of exclusively and directly commercializing the patented product, or through third parties by granting licenses, or transferring the rights obtained

Trademark application before the SIC The following is called a trademark a category of distinctive sign that identifies the goods or services of a company or entrepreneur. This allows consumers to identify the product or service and remember it, so that they can differentiate it from the same or a similar one offered by another